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Developing connections
Developer Day poster. Nokia.
The near-impossible task of persuading people to attend Nokia’s Developer Day events
Design, Illustration
Requirement
With a recently released operating system putting off developers and consumers, the latest Nokia’s Developer Day event was in jeopardy of not persuading its target audience to attend.
With significantly reduced year-on-year ticket sales, and just days before having to be print-ready, Nokia felt that their “if you build it, they will come” approach needed some support from adverts placed across various channels.
Solution
Opting for a minimalist look that utilised Nokia’s branding along with various high-impact graphical elements to capture attention and create excitement.
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