It's not all child’s play
Brand and site design. Doodle Productions.
A rare opportunity for some serious design fun designing for a serious fun company.
Branding, UI, Dev
Requirement
Doodle Productions, creators of the hit animated children's educational TV show 'Messy goes to OKIDO' and the supporting monthly magazine 'OKIDO', wanted to broaden their scope of work and reach a wider audience. But with only an old repurposed logo and no web presence of their own, they got me onboard to help create a more polished identity and website.
Branding
Taking a handwritten logo the client had already created as a start point, I worked up options incorporating the mismatched playfulness of their original logo to add more character.
Taking a handwritten logo the client had already created as a start point, I worked up options incorporating the mismatched playfulness of their original logo to add more character.
The final design lent itself to being stripped down for use as a cheeky app tile or textural elements for various brand needs. An animated version added to the fun.
Website
Continuing the fun aspect of the brand, the hero features clips from 'Messy Goes to Okido'. Though simply structured, curved background elements add texture, emulate the logo, and introduce the occasional scientific visual. All with an added surprise of the cursor turning into a pencil, allowing you to doodle over the site!
