Jaguar Land Rover didn’t think their partner Rockar’s online car sales site fit their ‘Modern Luxury’ positioning, especially as you can buy top-of-the-range £200k+ vehicles on there. So, a revision was needed to improve the visual elegance, user journey, and brand site integration.

 

With Rockar producing their own UX, we were initially just tasked with consulting on their UI implementation, but it soon became apparent that we’d need to pick up all the UI work. And then we realised the UX needed some addressing, too. Cue several weeks of intense work, with only a three-person team, to hit the non-moveable delivery deadlines.