Range figures for EVs are getting more impressive, but how far can you really go?
Art Direction, UX, Design
EV Range Calculator. Land Rover.
Know your limits
Land Rover customer feedback often highlighted the lack of parity between their published Plug-in Hybrid EV range figures and those achieved in the real world.
Jaguar’s I-PACE EV range calculator had been a success, so we were tasked with adapting for the requirements of Land Rover vehicles while improving some issues raised in testing.
Requirement
All Projects
Additional data controllers for more accurate results were added, as well as the ability to select from multiple vehicles. Spacing across the tool was reduced so that user input and results were visible simultaneously.
Solution
Which combined meant a forecast (when deployed globally) of:
Per annum profit: over £25m
Results
The pilot did exceptionally well in both markets. With speed improvements of:
Asset creation: 45%
Site authoring: 35%
QA: 28%
And utilising the platforms personalisation tools to achieve an: